4 Ways Bloggers Are Getting Results With Video
The fundamentals of market leverage influence blogging and content marketing, just as theay do everything else in the business. The more blog articles there are on a specific subject, the more difficult it will be to generate traffic and money with your content. With more than 70 million new blogs written each month, the blogging scene is becoming more competitive.
Bloggers must push their content development efforts even further to get attention for their work. Including unique video content in your articles is one of the simplest ways to give them the additional polish they need to stand out from the crowd when generating traffic to your website. Video content is a powerful asset in a blogger’s armoury, so let’s look at why.
Your blog’s traffic may be increased by including videos
Due to many blogs, obtaining organic traffic from Google has become very tough. More than 90 per cent of postings get no search engine traffic, emphasising this point.
Unless you have an extensive email list to which you can distribute your blog posts or unless you have built social media followings. Then you are unlikely to get enough attention for your blog to be considered a viable undertaking in the first place.
Video features in your blog benefit from attracting traffic to your site from both Google and YouTube since YouTube is the second-most popular search engine. Therefore, your blog may benefit from including a video that has been posted to YouTube and is optimised for the target keywords you are targeting on YouTube.
This video may then include a call to action to visit your blog by clicking on a link in the video’s YouTube description. For the time being, YouTube is less crowded than Google. Therefore, ranking a video on YouTube is significantly simpler than ranking an article on Google.
A high-quality video that is informative enough to be the “go-to” video on its subject on YouTube may avoid the arduous task of obtaining traffic through Google.
Videos improve the SEO of a page by boosting user engagement
“User engagement metrics” are increasingly used by Google to determine which sites should rank for specific searches. It’s called user interaction when someone interacts with a page. A searcher’s interactions with a website that implies that they have discovered the solution to their question will cause Google to prioritise that page more significantly for that specific term in the future.
A person’s time on a page is one of Google’s metrics to gauge user engagement. The longer someone takes looking at a page’s content, the more Google feels the person enjoys it. Consequently, sites that do well on this criteria are gradually promoted to the top of the results page.
By using videos in your article, viewers will be able to interact with additional components of your content. Because of this, the average length of time spent on your blog by a user improves, providing you with a vital search engine optimization boost.
Including tutorial videos to help readers connect with the brand
Almost every blogger has written a “how-to” post. These are blogs that attempt to instruct a reader on how to do a task. The popularity of these sorts of postings among bloggers may be attributed to two factors. First, because people desire to learn something new, many use search engines to get information.
As a result, queries starting with “how-to” often have high search traffic (as long as they are on a subject that people are interested in). Second, if you can effectively teach someone a new skill, you may immediately establish yourself as a reliable source of knowledge for a reader. The goal of every blog, at least in part, should be to build trust with readers.
As a result, while writing a “how-to” piece, your goal should always be to instruct your reader successfully. So it is when video elements in your article might come in handy. For example, a video tutorial showing you performing the things you’re attempting to teach in real-time might elevate your “how-to” post above others on the topic.
While text and graphics may cover a lot of content, videos are easy to create with a video editor and offer the extra advantage of allowing consumers to listen to instructions while watching them. Simultaneously, they carry out a job, referring to the video’s visual component as needed.
Google recognises that videos are a powerful medium for answering “how-to” questions. As a result, video searches are often displayed first when consumers type “how-to” into the search box.
By providing the most excellent possible post for these searches with video content, your blog posts will not only get more search traffic (since Google’s role is to match the best article to each query), but they will also be more successful at developing trust with your audience and your website as an expert in its field.
Videos aid in the conversion of blog readers into consumers
A good return on investment (ROI) is required to make blogging worth your while. It doesn’t matter how pleased you are with your blogging acts if you don’t convert followers into clients. One of the reasons blogging has a terrible reputation for generating income is that a faceless blog fails to connect with readers in a way that converts them into customers.
People come to your site searching for a particular piece of information, and once they discover it, they go, never thinking of you again. It is possible to break the cycle of people reading and then abandoning your blog by including videos in your posts. It may help readers associate your writings with a name, a face, and, most crucially, a brand.
Only after your blog has become a well-known component of your brand will it begin to generate revenue for your company. But, before you take your phone and start filming, brush up on the fundamentals of how to shoot like a pro. Erin offers some helpful suggestions in this video.
How Should You Utilise Videos to Boost Blog Post Engagement?
We’ve covered the “why,” so let’s move on to the “how.” When it comes to increasing interaction with your blog posts, there are various ways you may employ video content.
- Generate new video content
It’s a good idea to use current content to demonstrate specific points. However, if you want to make a point and have the video content blend in naturally, you should start making your video content.
So, to hone your storytelling and editing abilities, choose a video editor with a video trimmer and start generating short lessons, vlogs, video summaries, and ‘About Us’ videos. With enough experience, you’ll be able to make high-quality content that can be used to support your written blog entries and establish a complete YouTube SEO plan.
- Promote your blog posts using videos
A well-researched piece with no copywriting errors may fall flat on its face despite your best efforts. It is one of those cases when having a well-developed YouTube channel and a strong social media presence may make a big difference.
In this instance, you should develop a brief teaser that graphically summarises the fundamental ideas of your content and distribute it throughout your social media networks. This kind of free promotion may help you generate a lot of buzz for your channels and get your sluggish articles off the ground.
- Keep your videos around 2 minutes long
Make sure your videos are brief and to the point if you want to utilise them to enhance interaction with your blog content. The most popular videos are those that are just a few minutes long. However, the highest interaction occurs when videos are roughly 2 minutes long.
Don’t be concerned about needing to explain and go into great detail to cover all parts of the issue surrounding your blog article. Instead, videos in blog articles should be used to supplement the content being addressed rather than fill the whole piece.
- Put Your Videos On Youtube
Although it sometimes goes unnoticed, YouTube is the world’s second most famous search engine, with 2 billion subscribers. Choosing to ignore this vast group of potential customers.
As a result, while creating content for your blog articles, strive to make them stand out, adhere to the fundamental criteria for increasing views on this famous platform, and maintain the videos SEO-friendly. You’re already working on original content, so why not produce the videos that will be used on both fronts!
Although the video may be an effective tool for bloggers, including videos in your posts, it would help if you always considered the aim of your video before creating it since not every article demands its presence. In terms of budgeting, this is important to remember.
If you’re only making a video to get more attention from social media, that could be enough. However, a further reason why videos have the potential to generate large quantities of traffic is the speed with which they can be produced once you have mastered the skill of generating them.
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