Stranger Things Mike Bike

Schwinn Releases Limited Edition Stranger Things Bike

So I know many of you are huge Stranger Things fans and I just had to share a little press release that came across this weekend.  Fans of the hugely popular Netflix show, Stranger Things, will get a chance to own an iconic piece of the series. Schwinn, a brand of Dorel Industries and Netflix have partnered to create a limited edition “Mike’s Bike” bicycle, designed in the same style as one of the main character’s rides. There will be just 500 bikes available and can only be purchased by calling 1-800-SCHWINN (1-800-724-9466).

Stranger Things Mike Bike
Stranger Things Mike’s Bike (PRNewsfoto/Schwinn)

“The bikes featured in Stranger Things have almost become their own characters,” says Milissa Rick, senior director of marketing, Schwinn. “These retro bikes are the kids’ primary form of transportation – taking them towards adventure and away from danger. It’s exciting to be a part of this incredible series with the launch of Mike’s Bike.”

The limited-edition Mike’s Bike is inspired by the bicycle that the main character, Mike Wheeler (played by Finn Wolfhard), rides throughout season 1 and 2 of Stranger Things. Keeping in line with the old school feel of both the series and the bike, Mike’s Bike is only available for purchase by calling 1-800-SCHWINN. The number will be shared with the public in a Chicago Tribune newspaper ad and in a 1980’s style TV commercial on Schwinn social media channels (view commercial here).

Schwinn StrangerThings Mike Bike from Betty Bite on Vimeo.

Note: This post may contain affiliate links, which means if you buy from my link I might make a small commission. This does not affect the price you pay. See the full affiliate disclosure here.

Mike’s Bike comes in a special edition, retro-themed Strangers Thing collectors box. It features a springer front suspension fork, banana-style saddle, classic high-rise ape bars, rear “sissy” bar, rear pegs, coaster brake, a front light and bell. The Stranger Things logo is featured on the chainguard and other Easter eggs fans will appreciate appearing in other areas on the bike. Mike’s Bike retails for $379.

Similar Posts