In the modern day, social media is everything. It’s rare to find someone who doesn’t have an account registered with one of the many popular social media platforms that are available today, as each one boasts millions of users who log in for upwards of 4 hours daily. Having a strong social media presence can do wonders for both your popularity and your career, and thankfully it doesn’t have to be as difficult as you might expect to improve your social media profiles to attract a large audience. If you’re interested in learning more about how you can improve your presence on social media, then read on to uncover some of the best tips and tricks that you can make the most of now!
The way that you present your social media will contribute massively towards the impression that you give off, as a random mish mash of unrelated posts, colours and themes can give off the feeling that you aren’t particularly bothered about your profile. Aesthetics matter more on photo sharing social media platforms, as the whole focus is on media, pictures and graphics rather than text. It’s a good idea to choose a specific style and stick with it, as continuation suggests that you take your social media presence seriously, and it can lead to a nicely organized and well presented profile. Choose a theme that suits your posts and personality, taking inspiration from more popular profiles that have their aesthetic down to a T. It’s always good to seek out inspiration when focusing on aesthetics, as you can combine the best features you find to create a totally unique and interesting style. If you find it tough to stick to one set style, then you can make the most of a rotating colour palette – you can follow the rainbow to queue a variety of different coloured posts fading into each other, or even follow the seasons by sticking to warm oranges in autumn with bright blues and greens in the summer.
Post Interesting & Engaging Content
The actual content that you post should always be inspiring and engaging, as you need to spark the interest of other social media users in order to encourage them to follow you. It can be a little tricky to try and come up with suitable content if you don’t have much experience, but you can start by taking inspiration from other similar popular profiles that you like to scroll through. See which of their posts has been able to gather the most likes, comments and shares, and try to identify any key features that may have led to the posts popularity. You can even use a video downloading app like VideoBuddy to save videos that ‘influencers’ post so that you can analyse the most important details to replicate in your own content! Engaging with your audience is vital, so don’t forget to include a question or poll at the end of your posts to get people talking as a result of your content.
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