This morning I was so surprised to see a new release that I just had to share. Being a lover of Froot Loops since I was a child (I think because they are so stinking colorful) I just had to share the news. It has been 50 years since Froot Loops has done any campaign so this for me is major, and they have some amazing collaborations coming up through summer 2017 starting with their collaboration with Neff Headwear.
Designed by Shaun Neff, who created his Los Angeles-based streetwear brand to embrace the fun and funky vibes, the Neff + Froot Loops Toucan Sam Shades “kit” features interchangeable faceplates and arms in four Froot Loops-inspired colors. Arriving in a custom storage case with a unique Toucan Sam cleaning cloth and 80 combinations to unlock, wearers can rock this key summer accessory in whatever way “Froots their Loops.”
We knew we couldn’t just pick one color to represent Froot Loops and Toucan Sam. From his head to his tail feathers, Toucan Sam has a crazy cool color palette – and the cereal has a unique burst of colors too,” said Neff. “With so many possible combinations, our Toucan Sam Shades let fans create their own look to show off Whatever Froots their Loops.
As a part of its new campaign, Froot Loops will also team up with the Timbuk2 brand and design team Alexis de Coninck and Michelle Nadeau, and State Bicycle Co. co-founders Mehdi Farsi, Reza Farsi and Eric Ferguson.
Follow Froot Loops, Neff Headwear, State Bicycle Co. and Timbuk2 on Facebook, Twitter and Instagram for more information on collaborations throughout summer 2017.